It’s official! Smartphones and tablets now account for more than 50% of all web traffic, plus there are more searches performed on mobile than desktop.
People on the go use their mobile devices to search for businesses and services nearby. In addition, 30% of all mobile searches are related to location, and terms such as “open now” or “buy/find/get” are also increasing in frequency. According to Google, an astounding 76% of localized searches lead to customers visiting a business the very same day and result in 28% same-day purchases.
Mobile Marketing Strategy
Pinpoint will work with your team to develop a strategy that makes the most of your Mobile Marketing investment. We will analyze all aspects of your on-line presence, traffic and sales funnels to both improve current performance and increase future ROI.
Our focus is on getting your customers (and potential customers) the information they need, when they need it. Providing a seamless path to conversion, regardless of platform or device, is paramount. Mobile Marketing is just one element in your overall advertising strategy.
- Identify important mobile touchpoints and evaluate attribution levels
- Improve the mobile experience where it’s most critical
- Examine possible enhancements such as Mobile Ad Extensions, app-based advertising etc.